Technology
How CRM, automation, dashboards, and AI tools can improve buyer communication, follow-ups, and operational discipline.
Export and trading businesses manage buyers, products, quotations, documents, calls, and follow-ups. A CRM creates structure and reduces lost opportunities.
AI can assist with reply drafting, lead classification, follow-up reminders, inquiry summaries, and product requirement extraction.
PRASAR GROUP should first build CRM workflows for its own pipeline, then turn proven workflows into a future SaaS product under crm.prasar-group.com.